SENIOR DESIGNER
Branding, Social Media
SUMMARY
Updated and enforced new branding and brand guidelines. Designed print and digital marketing collateral including social media, catalogs, and promotional items. Oversaw all creative direction for the brand and ensured quality of collaborative materials when working with outside vendors and partners.
CHALLENGE
With Chippewa's new look and re-launched website, the company wanted to announce to its audience that something big was coming and to create excitement on its social channels.
APPROACH
Creating suspense was key to building excitement among the brand's audience. To achieve this, I designed a series of posts to be shared gradually, revealing a complete image over time on Chippewa's social profile—essentially creating a "social start-over."
